To us, it's personal. Our journey of healthy eating and living started at a young age in an era when options were limited and most people were not equipped with the right knowledge on healthy diets. Hence we started this family business in 1999, driv...en by a passion for sharing healthy food products and knowledge. We have a profound respect for all life, thus we aim to contribute towards environmental sustainability and a healthier community. We believe that everyone can make an active choice to live better by adopting healthy eating and living.