Darlie, originally known as Darkie, is a toothpaste brand of Hawley & Hazel Chemical Company. Hawley & Hazel was established in Shanghai in 1933 and later based in Taiwan (1949) and Hong Kong (1973). In 1985, Colgate-Palmolive acquired 50% of Hawley ...& Hazel. Hawley and Hazel marketed Darkie toothpaste as a parody of an American minstrel performer, Al Jolson, who became popular for his blackface performances. The whiteness of his teeth inspired the brand name and logo. Darky, or darkie, is a racist term used primarily in the Western World to refer to black people. The packaging featured an imag
